Introduction

Hello everyone as you may already know by viewing my profile that my name is William Dodd, and I've been deeply involved in music since an early age. This first blog is an introduction explaining what the purpose of my blog is, explaining my target audience/market, and my own reflection on why blogs are valuable in marketing and business today.

The purpose of my blog is to interact and discuss music with those who are also interested and involved  in music on a higher level other than, "I like that song", "The song is good because it's new"etc. etc. and express a professional attitude towards music. Also, the purpose of my blog is to express my opinions on the industry, artists, labels, and so forth as well, backing my statements with sufficient information I've found online through reliable sources. Finally, my blog was created to influence interaction and collaboration between artists, producers, fellow bloggers, and so forth.

The target market or audience of my blog will contain mostly Rap, not hip-hop (there is a difference) listeners ages 16-30. I've decide this age group because most people, at least hopefully, by the age of 16 have developed some sort of professionalism within themselves, up to age thirty because at that age, those individuals have been around since the beginning of rap music itself which became popular in the 90s with artists such as Tupac, Biggie Smalls, and so forth. All races, genders, and geographical locations are welcome to express their opinion, but the vast variety of people I am aiming for in this blog are those from the "Dirty South" region and are most likely African-American/Caucasian males. For those who don't know what the "Dirty South" is, and there are some, this is a region which contains the states SC, NC, GA, AL, TN, and FL, as well as TX, the creators of chopped and screwed music.

To elaborate on my opinion of blogs and how they are useful to individuals, companies, and marketeers (as I like to call them) are simple: Blogs, when done correctly and professionally, can provide individuals with information that may take them hours to find online due to the vast number of "hits" they may receive on a related topic. For companies, it will help them strategize and alter their way of doing things based on information they  may find on a particular person's blog. This may seem, in a way, as a negative, but truth be told, is the complete opposite. Let me explain: Competition, in any area of business, is good. If companies can stay on the same page, but have different ways of doing particular things, it can be good for everyone. By this I mean there may be two label companies A & B. A & B both share the same prices for their services, due to competition, but may provide different services to the customers (i.e. different style instrumentals). The same strategy can apply to marketers, they may find something that one company or individual does, like it, and attempt to apply it to what they do, but still maintain their companies image, or their own individuality as marketers.